In an era where skincare consumers demand both efficacy and innovation, freeze-dried masks have emerged as a powerhouse category, blending science-backed results with a luxurious user experience. At Divo, our proprietary freeze-dried mask ODM solutions have driven a 45% higher repurchase rate for clients compared to traditional sheet masks. Through rigorous lab testing, consumer surveys, and real-world case studies, we’ve decoded the science behind this success. Here’s how our technology delivers unmatched performance—and customer loyalty.
Freeze-drying (lyophilization) removes water from active ingredients under vacuum and low temperatures, transforming serums into stable, nutrient-dense “dry” masks. This process offers 3 critical advantages:
Traditional masks lose up to 30% of actives due to heat, oxidation, or preservatives. Our freeze-drying method preserves delicate compounds like:
- Hyaluronic Acid: Retains 100% molecular weight for deeper hydration.
- Vitamin C (L-ascorbic acid): Prevents degradation into ineffective erythrulose.
- Peptides: Maintains structural integrity for collagen-boosting effects.
Lab Data: Third-party testing showed 99.2% potency retention in Divo’s freeze-dried ceramide masks after 18 months.
Waterless formulations eliminate the need for parabens, phenoxyethanol, or other preservatives linked to irritation. In a survey of 500 users:
- 78% reported reduced redness compared to traditional masks.
- 82% preferred the “clean feel” of preservative-free formulas.
Freeze-dried masks remain stable for 24–36 months (vs. 12–18 months for wet masks), reducing waste and inventory costs.
Beyond the science, Divo’s freeze-dried mask ODM solutions are designed to create unforgettable user experiences that drive loyalty:
Consumers crave engagement. Our masks include:
- Pre-measured Activators: Single-use ampoules with toners, essences, or botanicals.
- Sustainable Formats: Dissolvable bamboo fiber sheets or biodegradable sachets.
Case Study: A U.S. brand using our rosehip oil-activated mask saw a 62% repeat purchase rate due to its “spa-like ritual” appeal.
We formulate masks for specific needs with clinically proven actives:
| Skin Concern |
Key Ingredients |
Repurchase Rate |
| Barrier Repair |
Ceramides, Squalane |
51% |
| Hyperpigmentation |
Tranexamic Acid, Niacinamide |
48% |
| Acne & Redness |
Centella Asiatica, Zinc PCA |
56% |
48% of consumers pay more for sustainable brands. Divo offers:
- Home-Compostable Sachets: Made from plant cellulose and algae ink.
- Refillable Bamboo Jars: Reduce plastic waste by 80%.
To quantify our impact, we analyzed 12 months of sales data from 20 Divo clients:
- Average Repurchase Rate: 45% (vs. industry average of 22% for sheet masks).
- Customer Satisfaction: 4.8/5 stars, with 94% citing “visible results after one use”.
- Social Media Halo Effect: Brands using our masks generated 3.2x more UGC (unpaid reviews/unboxing videos).
- R&D: 15+ years of lyophilization experience, including patented Cryo-Lock™ technology to prevent ingredient clumping.
- Certifications: ISO 22716, FDA, ECOCERT, Halal.
- Speed to Market: 6–8 weeks from concept to finished product.
- MOQs as low as 500 units per SKU for startups.
- Bulk production capacity: 1 million masks/month.
- Custom branding: Tailor shapes (hearts, stars), scents (lavender, matcha), and packaging (luxury gift boxes).
- Zero-waste facilities: 98% of production scraps are recycled.
- Carbon-neutral shipping: Offset via reforestation partnerships.
Background: A Canadian indie brand sought a differentiated anti-aging product for Gen Z audiences.
Divo’s Solution:
- Developed a vegan collagen freeze-dried mask activated with a marine algae essence.
- Packaged in 100% recycled paper sleeves with seed-infused labels.
- Launched a TikTok campaign showcasing the “mixing ritual.”
Results in 6 Months:
- Repurchase rate: 58% (vs. 25% for their previous clay mask).
- Social buzz: 12k UGC posts with #LunaGlowRoutine.
- Awards: Winner of Clean Beauty Awards 2024 “Best Sustainable Mask.”
Divo is piloting AI-driven diagnostic tools where customers upload selfies to receive custom mask blends (e.g., “Dry + Sensitive” or “Oily + Acne-Prone”).
Beyond masks, we’re applying freeze-drying to:
- Solid Serums: 90% smaller carbon footprint vs. liquid versions.
- Effervescent Tablets: Dissolve in water to create toners or hair rinses.
Scan a QR code to view:
- Ingredient origins (e.g., “Centella sourced from Sri Lanka”).
- Carbon emissions per batch.
- Third-party lab test results.
- Share Your Vision: contact us to start.
- Prototype Development: Receive lab samples in 10 days.
- Launch & Scale: We handle production, compliance, and global shipping.
Freeze-dried masks are no longer a niche novelty—they’re a loyalty-driving necessity in competitive skincare markets. By combining science-backed preservation, engaging user experiences, and planet-first practices, Divo’s ODM solutions empower brands to achieve unprecedented repurchase rates while aligning with modern consumer values.
Ready to turn your mask concept into a cult-favorite product? Let’s freeze the competition.
